One problem. Four hours. One result.
You are stuck on a problem that cannot be solved on the side: the right price, the ideal customer, a pitch that sounds like everyone else’s. We take one morning for it. You leave with clarity and a result you can work with straight away.
Business design is the art of shaping a company so that it creates, delivers and captures meaningful value. Value can be lost at any of those three points.
Termine ansehenOne morning, one decision.
The three sessions: Differentiation and Strategy, The Ideal Customer, Strategic Pricing
Differentiation and strategy: it is expensive to be the same.
“We sound like everyone else.” You are right: same products, same features, same LinkedIn posts. Whoever does not stand out gets compared on price, and that costs you margin. Sameness costs in several places at once: in winning customers, in marketing, in every discount you give, and in every decision that drags on because nobody knows what you stand for.
Ihr geht raus mit: your differentiation, tested for how easily it can be copied, and the one sentence only you can say.
What we work on together: where your competitors stand, which gap they leave open, which assumptions in your industry can be reversed, and what in the end only you can say.
The ideal customer: who you are really speaking to.
“Our product is for everyone.” Then it is nobody’s first choice. This is not about a persona for targeting. It is about who your customers become through you. The answer shows who you want to be the only choice for.
Ihr geht raus mit: your ideal customer profile and the value you create for them. In words, not in features.
What we work on together: who your customers become through you, what they really decide on, and what you offer them that they get nowhere else.
Strategic pricing: the price you grow with.
Your price is too low. Almost always. And that costs more than margin: without reserves you cannot invest in marketing, product and people. So you do not grow. Your price is a statement about what you are worth and who you belong with. Customers read it before they know you. You set a price in which your customers recognise your value.
Ihr geht raus mit: your new price structure, fully calculated, with the reasoning your team needs to defend it.
What we work on together: what your product is worth to your customers, how much of that reaches you, and which price brings the two together. With your numbers, not rules of thumb.
Your topic is not here?
Differentiation and Strategy, The Ideal Customer and Strategic Pricing are the three sessions that come up most often. If yours lies elsewhere, send it to us. If it comes up repeatedly, it becomes a session of its own.
Session vorschlagenHow the morning runs.
Briefing
You fill in a short form: your numbers where you have them, your situation and the question on your mind. Marcel reads it and prepares. You are not walking into a session, you are walking into your session.
Ausrichten
A short alignment on what this is about and what you expect, so that you do not talk past each other for the next three hours.
Apply
This is where the work happens. On a Miro board you move through several stations that build on each other, with your numbers and your situation. Marcel asks the questions you do not ask yourselves. Uncomfortable, but at the end there is a result that gives you an advantage.
Decide
You leave with your decision, captured on the board, with the reasons behind it and the next steps. You made it yourselves. Just no longer from the gut.
Definitely different from anything we had done before, we came out with a completely new way of thinking.
Deniz Ates, founder of Black SheepAnd after that? burnt Accelerator or a strategy sprint
Frequently asked questions
Programmes have to work for many, so they use what has proven itself generally. Here it is four hours on your business, with your numbers, and not about best practice but about what gives you an advantage. The tool is the same one a full sprint day runs on.
A short briefing: your numbers where you have them, your situation and the question on your mind. You do not need perfect data. What you have is enough.
You come as a team, up to five people, and the price is per team rather than per head. Only one thing matters: the decision-makers are at the table.
Especially then. The earlier one of these decisions is made with reasons behind it, the less it costs you later.
Each of the three sessions runs regularly. The next free dates are in the calendar.
Nothing, if you do not want it to. No follow-on commitment. How it can continue is described above.
Bei euch ist noch eine Frage offen?
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