The price you charge. The client you turn down. Whether you follow the trend. Every one of these decisions has consequences. The costly ones only show up months later. I see them coming.
Where do you stand? Three starting points for startups and scale-ups
Differentiation, ideal customer, pricing: “We are stuck.”
Your price is too low, your pitch sounds like everyone else’s, and you cannot name your ideal customer in one sentence, let alone the value you create for them. You have been putting off the decision for months. Every week it costs more.
Zur Business Design SessionStrategy without focus: “We are losing too much time.”
Every week brings new ideas, new trends, new opinions. You work on everything except the whole. That costs time and money, and you only notice months later.
Zum burnt AcceleratorCompetitors catching up: “We cannot afford a mistake now.”
Fresh funding. A competitor copying you. Or a business model that no longer adds up. The triggers differ, the question is the same: which decision has to be made for you to become the only choice in your category?
Zu den Strategie-Sprints
Who works on it with you: Marcel Schubert
Marcel Schubert spent 25 years building brands and business models, working with Range Rover, MillerKnoll, DIESEL and Bayer. For the past seven years he has worked with startups and scale-ups. A different way of thinking lets them challenge their market and build an advantage that is hard to copy.
He asks the questions that hurt, with one aim: that you become more profitable and the first choice for your customers. And he knows your side of the table. Marcel co-founded a startup himself and sat in investor meetings. He understands the decisions you face every day.
He was trained by Marty Neumeier, who helped Apple, Google, HP, Adobe and Patagonia build their brands in Silicon Valley. His books THE BRAND GAP, ZAG and THE BRAND FLIP are standard works: 20 million readers, with ZAG among the 100 best business books of all time. The German editions are Marcel’s.
Neumeier and his team named him an LVLC Fellow ausgezeichnet, einen von fünfzehn weltweit. These fifteen do not think in best practice. They look for what is missing. That is where the thinking comes from, and when a project calls for it, Marcel brings the others in.
Recruiting startup Who Moves, now Black Sheep, quadrupled its revenue within months of working with burnt.
Marty Neumeier’s THE BRAND GAP has been read over 20 million times. The German edition is Marcel Schubert’s.
Marty Neumeier and his team named Marcel Schubert one of fifteen LVLC Fellows worldwide.
Think like everyone else and you become interchangeable.
Three formats, one method: business and brand architecture for startups.
The same method at three depths. The Business Design Session settles one question in a morning. Der burnt Accelerator begleitet euch Woche für Woche, mit dem, was gerade ansteht. Der Strategie-Sprint nimmt alles auf einmal: Strategie, Positionierung, Pricing, Geschäftsmodell, 1 zu 1 mit Marcel. Die Werkzeuge sind überall dieselben, und alle drei führen zum selben Ergebnis: einer Business- und Brand-Architektur, in der Positionierung, Pricing und Geschäftsmodell ineinandergreifen.
Business Design Sessions.
Four hours with your team alone. You come with an open question: who is our ideal customer? Was ist der richtige Preis? Warum zieht unser Pitch nicht? Vier Stunden später habt ihr ein Ergebnis, mit dem ihr sofort weiterarbeitet.
You leave with the answer to your question, the reasoning behind it and the next steps. All on your Miro board.
burnt Accelerator.
Live in the group every week, with Marcel and with other founders facing the same questions. Ihr bringt mit, woran ihr gerade arbeitet, und bekommt den Blick von außen, bevor aus einem teuren Umweg ein noch teureres Problem wird. Dazwischen ist die Runde rund um die Uhr erreichbar.
You get weekly live sparring in the group, video modules and tools to work with yourself, and other challengers who help you from their own experience.
Strategy Sprints.
Understand what is slowing you down. Design an advantage your competitors cannot copy. Put it to work until it sits at every touchpoint. After each day you decide whether to continue. A complete architecture usually takes four to five.
You leave with a result that holds up to any question, from investors and customers alike. Und mit eurer kompletten Business- und Brand-Architektur auf einem Miro-Board, der Grundlage für Sales, Marketing und jedes neue Teammitglied.
Deniz Ates, founder of Who Moves, on what success really means.
Not sure which format fits?
Thirty minutes. Free. No pitch. You tell me where you stand, I tell you honestly what will move you forward. Even if that is not me.
Kostenlosen Discovery Call buchenYou will not get a guarantee from me. What you will get: a far better shot than with the best-practice routine everyone else runs.
Marcel Schubert, founder of burnt