Plenty of startups play the part. A few take the market.
burnt is a business and brand architecture studio for startups and scale-ups. Most people help you do it better. We help you do it differently. Better gets you second place.
Our thinking is the exact opposite of best practice: a strategy aimed at your competition, a position and a difference that are hard to copy, and a business model that makes your brand far more profitable.
More than 80 % of startups fail. Rarely because of the product: they sound like everyone else, fail to hold their prices and make the right calls too late. The exceptions build something that cannot be replaced.
Marcel Schubert has worked on brands and business models for over 25 years, among them Range Rover, MillerKnoll, DIESEL and Bayer.
Recruiting startup Who Moves, now Black Sheep, quadrupled its revenue within months of working with burnt.
Marty Neumeier and his team named Marcel Schubert one of fifteen LVLC Fellows worldwide.
Three formats, one method: business and brand architecture for startups.
Architecture here does not mean how your brands relate to one another. It means how everything in your business fits together: your offer, your prices, your partners, your culture, what your customers experience. Dozens of parts, each with its own purpose. The work is to connect them so they reinforce one another. What comes out of that is an advantage no single part could produce. All three formats lead there, they differ in depth.
Your business is the sum of your decisions.
Where burnt comes from.
For 25 years Marcel Schubert built brands and business models, working with Range Rover, MillerKnoll, DIESEL and Bayer. Large budgets, long routes, many approvals.
Then came the first startups. The same questions, only faster, with less money and more at stake. And without anyone saying out loud what nobody else would.
That is where burnt came from. A studio that works with startups and scale-ups on positioning, pricing and business model, before the wrong decisions get expensive. The method behind it comes from Marty Neumeier.
The foundation: three standard works by Marty Neumeier
Marty Neumeier helped Apple, Google, HP, Adobe and Patagonia build their brands. His three books carry the thinking Marcel works with. Marcel translated all three into German, each with a foreword of his own for founders.
The Brand Gap.The bridge between business strategy and customer experience.
Zag.From sameness to singularity.
The Brand Flip.Customers in focus.
You will not get a guarantee from me. What you will get is a far better shot than with the best-practice routine everyone else runs.
Marcel Schubert, founder of burnt
Not sure where to start?
Thirty minutes. Free. No pitch. You tell me where you stand, I tell you honestly what will move you forward. Even if that is not me.
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