A brand is what your customers say about you.
That goes for burnt too. So I let them talk. Founders on camera, in their own words. Plus the numbers.
How PETE outmanoeuvred its competitors..
Petra Heine-Brach & Hendrik CehPETE
PETE realigned its business model, and the product changed with it. For customers, value appeared that had not existed before.
How Who Moves quadrupled their revenue..
Deniz AtesWho Moves
Who Moves, now Black Sheep, realigned its recruiting model: a clear position, bold decisions, a sharpened business and brand architecture. A few months later their revenue had quadrupled.
Two startups, two decisions, two results
4× revenue in a few months
They could not say what made them unique or what value that created for their customers.
Focus on a different customer group and communicate the value to them emotionally.
4× revenue in a few months. The founder tells it himself above.
2× revenue within a year
Nobody understood the product or the value behind it.
Do the opposite of what the competition does, and position the product so the value becomes visible.
2× revenue within a year. The founders tell it themselves above.
Voices from sessions, sprints and the accelerator
„What a brilliant session. It moved me forward enormously.“
Anna König, Memomeals
„We now have a Miro board that sales, marketing and the whole team can access. It holds the answers to every question we keep being asked.“
Rima Ostkirchen, Evovell
„We have been through several accelerator programmes. The one with Marcel was the most valuable we had.“
Niklas Portmann, LastBIM
„With AI, software itself becomes less valuable. I felt everything we do was becoming interchangeable. That was exactly what had been missing in my head: the USP.“
Jonah Hadt, intoler.app
„It completely changed how I see branding.“
Fabian Reich, WORTHELDEN
What stays after the work.
Everything sits on a Miro board that is yours and that you keep working on: your strategy, your position, your pricing, your ideal customer. Sales arbeitet damit. Marketing arbeitet damit. Jeder neue Mensch im Team arbeitet damit.
Bei euch ist noch eine Frage offen?
It is the same method everywhere. The difference is the depth and who does the work. If something is missing here, send an email. No need to book a slot for that.
Frage stellen
A brand is not what you say it is. It’s what they say it is.
Marty Neumeier